Earlier today I had cause to proclaim the following to the world:
“Sorry to yell but OMG I HAVEN’T HAD HONEY SMACKS IN SO LONG AND THEY ARE SO FREAKING GOOOOOOD”
This led me to wonder about the name switch from the Sugar Smacks of my youth:
- 1953-1990s the name was Sugar Smacks
- early 1990’s until 2004 the name was simply Smacks
- 2004 to present the name has been Honey Smacks
- future name: Gluten Smacks?
Thinking about this lead me to go eat another bowl of it,which then lead me to research the box art and mascots of the Smacks cereal line over the years. Go pour a bowl of Smacks and enjoy.
It all began with illustrations of real world Ringling Brother’s clowns.
1953-1956 Clown Paul Jung
Next came an animated seal. Go check out the animated ads, they’re wonderful.
1957-1960 Smaxey the Seal
In came the Hanna-Barbera horse sheriff, Quick Draw McGraw.
1961-1965 Quick Draw McGraw
The Smacking’ Brothers loved roughhousing and sugar.
1966 – 1969 Smackin’ Brothers
The Indian Chief was the next mascot/spokesman, for a very short period of time.
1970-1972 Indian Chief
Dig’em Frog came in in the seventies, went out briefly, and then came back.
1972-1985 Dig’em Frog
The very short-lived Wally the Bear, just here to remind us of the switch to Honey?
1986-1987 Wally the Bear
Dig’em Frog came back for good.
1990’s Dig’em Frog
And, of course, since we can’t have nice things, the modern version has been tarted up with so much gratuitous photoshop airbrushery that… sigh.
current Dig’em Frog
Can’t we just go back to clowns?